Baby’s Got ‘Back’!

What once began as an urban trend is now saturating mainstream America. Enter: Buttock augmentation! A simpler and safer way to enhance and round out the buttock. Surgical implants of the past are losing ground as using a person’s own body fat and transferring it to the buttocks is now the gold standard.

By Beverly Brooks
and Richard Zienowicz, MD
The Plastic Surgery Channel

Using Fat for Better Body Proportions

Michelangelo made countless drawings and measurements of the human body (as well as Greek and Roman statues) in order to understand its shape, proportions and variations. In modern times the ideal figure has changed with the buttock taking the lead even surpassing breast augmentation when it comes to erogenous zones.

Unwanted belly fat, thigh fat or arm fat can be harvested, then transferred into the buttock for a well proportioned appearance.

How Did The Buttock Craze Start?

The media has been groundbreaking, along with social media when it comes to creating the butt buzz. It’s really nothing new.  First urban artists were belting out rap music; from artists including Sir Mix A Lot’s ‘Baby Got Back’ in the 90’s then Meghan Trainor rose to fame with the hit ‘All About that Bass’. Meanwhile, a gyrating Jennifer Lopez proved to the world she can still rock her booty in the music video ‘Booty’ with Iggy Azalia.

Dr. Daniel Del Vecchio, a board certified plastic surgeon in Boston says 70 percent of all plastic surgeons are now doing buttock augmentation. Meantime, the American Society of Aesthetic Plastic Surgeons (ASAPS) reports a 58% increase in the number of procedures in 2013 compared to 2012.

“It’s really catching on among urban white women in their 40’s,” says Richard Zienowicz, MD, a board certified plastic surgeon at Body by Z in Rhode Island. “Once they see their friends having the procedure and notice the perky backside, they say ‘wow’ I want that!”

Fat Is “Two-Fold”

Buttock Augmentation can actually serve two purposes. If you have fat in unwanted parts of your body, your surgeon can remove that fat, harvest it, and then redistribute it to your buttock to make it rounder and fuller. Using a person’s body fat (instead of an implant) actually reduces risk and is considered ‘standard operating procedure’ when it comes to modern butt augmentations.